Moshi Brand Refresh

Branding, Graphic Design, Illustration, UI/UX Design

01. The Challenge

Moshi contracted a design agency to execute the rebrand shortly before I started working at Moshi. The agency did a fantastic job with the information they were provided, but some of the assets/direction they created (especially the social media graphics) still weren't quite hitting the Moshi mark. The website needs consistent feature and design updates, and Moshi for Schools also needed a fresh look.

02. The Strategy

Moshi's graphics are tone-on-tone and use doodles to accent and enhance branded messages. During my first week on the job, I changed three of the colors they provided to mesh better with the other colors in the brand family. I also started developing my own set of doodles and social media templates to provide brand consistency and to ensure that designs are relevant to the context of the content. I've also moved away from using gradient backgrounds so that text is more legible and our content is overall more accessible.

03. The Result

Since I've rebranded the Moshi look and establish a set brand direction, Moshi's social accounts have seen wild success. Social engagement has increased by 80% and audience growth has increased by 43% since January 2022.

This rebrand is ongoing, check back for more details soon!

Work in progress - more content coming soon!
results
highlights

old site

new site

2+
1+

avg. minute duration per visit

164%

organic traffic increase

64k
55k

avg. monthly sessions

400+
20

avg. monthly product page sessions

see it for yourself

Learn more about how I built the site in Webflow with the behind-the-scenes video I made for the Webflow team.

*Please note that no longer have creative control of the mysunwest.com site since moving on from my position at SunWest Credit Union at the end of 2021.

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