Daily Bedtime Story Promo

Animation, Graphic Design, Marketing, Ad

01. The Challenge

As part of a test, Moshi launched a Daily Bedtime Story web page player that featured a different Moshi story each night. The goal was to drive users and viewers towards the web player page.

02. The Strategy

At the Head of CRM's request, I designed a spinning "wheel of fortune" style wheel to display the randomness and variety of the web player. I chose four of the most popular Moshlings to feature on the wheel I built in Adobe Illustrator, and then I animated the wheel and doodle features to create a loop-style motion graphic. I also recreated a more simplistic frame-by-frame version in Photoshop to keep the file size minimal for email use. I also created an Instagram story-size template to feature the story of the day each day.

03. The Result

The landing page is still generating viewers and web player use.

Work in progress - more content coming soon!
results
highlights

old site

new site

2+
1+

avg. minute duration per visit

164%

organic traffic increase

64k
55k

avg. monthly sessions

400+
20

avg. monthly product page sessions

see it for yourself

Learn more about how I built the site in Webflow with the behind-the-scenes video I made for the Webflow team.

*Please note that no longer have creative control of the mysunwest.com site since moving on from my position at SunWest Credit Union at the end of 2021.

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